Attorney Videos in Today’s Marketplace

The increase of home personal computers, Internet, and new technology is providing a lawyer with a way to connect effectively with the public. How can an attorney take advantage of this new Internet marketing tool? The lawyer can have an attorney videos created specifically related to his legal practice. The advantage of attorney videos allows web page visitors to achieve better understanding by being able to hear and see a presentation about the attorney practice instead of reading the information.

This is the preferred way of most Internet users, and 99% of users have the ability to view these videos. Future clients can access the videos seeking legal information and may choose the lawyer to represent them with their legal issue. Attorney videos allow the lawyer a chance to showcase his legal skills, knowledge, and his courtroom presence. Then he can have his attorney videos place on his Web page to market his legal practice to the public, and reach a target group of potential clients. In today’s market place and bad economy the attorney can use his videos to expand his client base allowing for the attorney maintain a profitable practice.

Some benefits of attorney videos are:

1) Increases visibility in customer’s geographic area, and area of the attorney’s practice.
2) Increase credibility with current clients, and potential clients.
3) Brings qualified new clients seeking an attorney who will meet their legal needs.
4) Minimize time lost talking with people whose legal issues doesn’t match the type of law the attorney handles, and clients not ready to hire the attorney.

Is creating attorney videos something the attorney can do himself? Attorney videos need to be effective, and provide a positive first impression of the attorney’s law firm. Plus the attorney’s Web page needs to well design like the lobby in the attorney’s office to convey the attorney’s unique professional image to possible clients.

The attorney would be wise to hire a professional video producing company who specialize in creating attorney videos. The professional should be highly experience, and showcase the attorney’s image as positive, helpful, caring, and successful. It’s very important that the attorney videos are effective and flexibility so the attorney can use the videos for other business applications.

Some new technology that will increase the effectiveness of the attorney videos are:

1) Flash which provides an element of motion and sophistication. Plus it allows for the attorney to advertise a key page, or section within the website.

2) Cascading menus provide easy navigation of the website allowing the viewer to go from the home page to anywhere on the website with a simple mouse click.

3) On-site search engine giving the ability for prospects and clients to search by topics without leaving the website. Plus the on-site search engine increases the website usability and provides a positive user experience.

4) Streaming media (audio/video) will engage potential clients and reinforce the marketing message, and provide education, news about the firm’s legal practice, and introduce the attorney giving him a personal connection with online visitors.

5) Control access a security major that protects the website by requiring a password that only existing clients have or known individuals approve to access protected information. When a visitor comes to the website they must submit their name and E-mail address.